About Me

With 5 years of hands-on experience in digital marketing and SEO, I’ve driven results for both small startups and global brands.

My journey in marketing started as a consultant at the boutique digital marketing consultancy Mavens of London, later acquired by Kantar, where I was lucky enough to work with large global FMCG brands and learn about all aspects of digital marketing strategy from search to social. During my time there, I developed a keen interest in analytics, using a variety of tools:

  • Looker Studio

  • Power BI

  • Developed my own Python scripts to speed up reporting processes and gain access to a wider range of data

After 2 years, I moved on to work at dentsu as an SEO manager, refining deep expertise in content and technical SEO, and continuing my interest in analytics.

During this time, I also helped to lead the ‘Total Search’ offering at dentsu which combines SEO & PPC data to develop cross-channel strategies. I was lucky enough to have my work entered several times for:

  • The UK Search Awards

  • European Search Awards

  • Best B2B SEO Campaign at The Drum Search Awards (Winner)

Now, I’m trying my hand freelancing, and have had the privilege to collaborate with several small businesses, many of them female-owned. I’m open to working with any brand that matches my ethos, and particularly look to prioritise those led by female, minority ethnic or LGBTQ+ entrepreneurs.

Outside of all things marketing and SEO, I also have a degree in Psychology and strive to apply behavioural principles and social psychology to marketing strategy.

In my free time I like wild swimming, playing tennis, surfing (badly), practicing yoga and crocheting.

I am currently travelling round South & Central America while freelancing.